The product brief defines product quality and sets the pace for the development process. Its goal is to guarantee that the whole product team is on the same page and that no unforeseen repercussions occur during product development and launch. On the other hand, the paper should be viewed as a living document that fosters teamwork and debate.
Product Brief Explained
A product brief, also known as a product specification, describes a product’s aims, features, and general direction. It contains all of the requirements and critical product information required by a product team to construct a new quality or product.
A product brief is a document that allows specialized product teams to flesh out concepts. There is no set time limit; however, you should select the structure and length that works best for your team and product.
What Role Does It Play in the Product Landscape?
The product brief is essential for product development since it impacts product quality and speeds up development. Its purpose is to ensure that all product team members are on the same page and minimize unexpected consequences during the development and launch of a new product. However, a live document should encourage cooperation and discussion as the team tries out new ideas.
What exactly is the function of a product brief?
A product brief serves as a foundation for the construction and connects all product development divisions. This allows product teams to interact while staying on schedule. A well-written product brief dispels misconceptions and minimizes misunderstandings by providing clear strategic recommendations.
A product brief is also helpful since it promotes cross-team collaboration and concept creation.
Assume you’re developing a new platform for connecting event organizers and sponsors. A product brief may assist engineering and marketing teams to discuss the relative value of various features based on market relevance. This ensures that the final product is of good quality and contains the element of novelty that all successful user-centric products must possess.
What information should a product brief contain?
To begin, the document must include a concise explanation of the product (the what) and the motivation for its creation (the why).
Because successful products address genuine customer demands, the brief should highlight the problem the product is attempting to answer and provide more details on how it intends to do so.
Market research (SWOT analysis, use cases, and metrics) is also required, as is a competitive analysis. The idea is straightforward: the greater the amount of real-world data you have, the more successful your team’s solutions will be.
Naturally, no product brief would be complete without a deployment timeframe and a means for evaluating the outcomes.
What Makes a Great Product Brief?
There is no one-size-fits-all method to establishing what constitutes a solid product brief. What one team finds ideal may not be suitable for another. Will a one-pager suffice, or should a longer piece of paper be used? However, it is up to your team to decide, considering your company’s specific peculiarities when implementing Agile. One page is a good rule of thumb.
The following are some crucial points that should be mentioned in the article:
- What issue would this product address?
- What are some application scenario examples?
- How soon should we complete this?
- Who are our competitors, and how are we different from them?
- What standards will be utilized to define and assess success?