Product Features

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Definition:

The product features describe the functionality of a product. They describe the capabilities of a product i.e. what a product can do. In most cases, the product features address the user’s needs. These features include the functional features as well as the non-functional features. The functional features define what a product can do such as autosaving the work, ringing an alarm when the smoke is detected, sending a message at a scheduled time, etc. The non-functional features are those that enhance the functionality of a product such as UI design, hardware specifications, the performance of the system, etc.

Product Features

What are product features?

A product feature includes the traits and attributes that can provide value to the customers and differentiate a product in the retail center. Companies that manufacture and sell their products or services must ensure that they have specific characteristics similar to any other product in the market.

Products features usually define the functionality of a software product that enables a user to perform a certain task. They describe your product and help your customers in deciding whether they want to buy your product or not.

The software products mostly have different versions having different features in each version. You can list product features for different versions in the documentation of your product. In this way, your customer has a clear understanding of what your product can do and what different features are offered in each version. It helps them buy the product with desired features.

Furthermore, when you are planning to launch a new product in the market, you tailor your decisions around the product features. It is important to work on the product features, i.e. what features to offer when, which features should be released first, what new features to add in new versions, what features to exclude from the product and are no longer needed, etc.

When you make decisions about what features should be included, taken out, or left out of your product, you think in terms of features, but in reality, you are making those decisions based on benefits.

What are the Benefits?

Benefits are the outcomes that your product generates. When a customer decides to buy your product, he/she is focusing on how your product is going to solve their problem and make their life easier. The product features define the benefits of a product. Each feature is included in the product to solve a certain problem. If your product features do not have any outcomes, no one is going to buy them.

For example, if the 8 GB RAM and 4 GB RAM have the same access speed but the prices are different, nobody will ever buy the 8 GB RAM as it does not have any benefits.

How to Define your Product’s Features?

The success of your product also depends upon how you present your product to your potential customers. You must highlight the important features of your product to make it stand out in the market.

There are thousands of similar products as yours in the market. So, you should try to highlight the uniqueness of your product so that the customer could understand and know what is different in your product and why they should buy it.

Here is a quick guide to represent your product’s features effectively:

  • Try to represent the features of your product as benefits. Focus on how certain feature solves the problem of your customer.
  • Give reasons to buy your product.
  • Explain how your product should be used to perform a certain task.
  • Put forward the business benefits the user will get by using your product.
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