Product discovery is a process in which a team deeply understands the customers and then uses that understanding to develop products that perfectly fit customer needs. It reduces the uncertainty over the ideal to ensure that the right product gets developed that users actually require. If a team sacrifices the product discovery phase, then it is sacrificing the connection between the product and user needs. Product discovery not just helps in developing the right product, it also lets the team prioritize which products they should work on first and what features they should target.
It is not uncommon to see businesses realizing that they made a false assumption about what users need after releasing the product into the market. False assumptions can lead to costly financial and resource losses for any business, and also won't make the business sustainable for a long time. That's why the product discovery stage is very important in any product. When it is done rightly, it can increase the chances of product success. This article talks in-depth about product discovery and also highlights its importance and key steps.
Product discovery is a process in which a team deeply understands the customers and then uses that understanding to develop products that perfectly fit customer needs. It reduces the uncertainty over the ideal to ensure that the right product gets developed that users actually need.
Product discovery is a crucial phase in the product design cycle that lets the teams approve or disapprove their assumptions about the product and customers. Not just does it help in developing the right product, but it also lets the team prioritize which products they should work on first and what features they should target.
Product decisions always have some level of uncertainty in them. With the product discovery phase, a team can reduce those risks with a justifiable answer against them. For example, Marty Cagan narrates the four major risks associated with product management as:
All the above four risks can be very well addressed when a team conducts a comprehensive product discovery process. However, if a team sacrifices the product discovery phase, then it is sacrificing the connection between the product and user needs. Moreover, product discovery is not just about what features to ship, rather it also encourages a culture of learning that will enhance the team's problem-solving skills and overall product quality.
Teams can have different approaches to work on the product discovery phase depending on the product type and business nature. However, the following are important steps in a product discovery process:
In a nutshell, product discovery ensures that a business is utilizing its resources and time wisely, and it gives the team a clear understanding of what users are expecting from the product. In short, product discovery sets the solid base for quality product development.