Customer Feedback

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Customer Feedback is information, insights, issues, and opinions that the community shares about its experience with the products and services of the company. This feedback is a guide to improving the customer experience, and even negative feedback (especially) can make a positive difference to your business. Customer Feedback is information that customers provide about their experience with company products and services. The goal is to help company development, customer success, and marketing teams understand where there is room for improvement. The product team can also passively collect feedback by providing a place where users can share comments, complaints, and compliments.

Customer Feedback

Customer Feedback is oral or written communication that describes how customers feel about their brand, products, or services received from the company. Listening to customers’ voices, also known as VOC, is one of the cornerstones of long-term business growth and should be central to business strategy. Customer Feedback is the information and opinions they leave about company products, services, and brands.

Often it is in the form of survey responses, but the company can also find its feedback in social media conversations, online reviews, chats, customer support tickets, and more.

The product manager first needs to gather the customer’s agent to listen to the customer feedback. Moreover, product managers need to analyze that feedback and get vital insight.

Why Is Customer Feedback Important?

Customer Feedback is important because it contains much valuable information to grow a business. The more eminent the customer comfort, the more possible the customer will remain loyal to the brand, and the better the recommendation will be to attract new customers.

Everything comes down to customer satisfaction, so businesses must dig deep into customer feedback to see what is correct and missing. The product team can create products and services that meet customer needs by improving based on customer feedback. Moreover, continuously monitoring feedback allows a product manager to stay on top of what is happening.

How Can a Company Upgrade Its Customer Feedback Policy?

Provide timely information: Sending users a survey via email may require more than just making them happy. Instead, the company will study the app to receive questions while using the product. In-app surveys provide more accurate feedback and typically have a higher response rate.

Make it simple: Collecting feedback should be arranged at companies preference, not at the company’s own. What does this mean? If customers have to search for products to find “contact” forms, it is not easy for the product and marketing teams to provide the feedback they want. Also, it is not enough to take a survey once in a while.

Be smart: The product team should prioritize their feedback so that product, marketing, and customer success teams can act on a better set of priorities. In addition, product teams need to search and segment feedback data to understand patterns better.

Close the loop: In many companies, collecting feedback does not put it into a black hole, integrate it, or move it into action. Before ordering feedback, ensure the company has a clear vision and process and has the tools to organize, prioritize, and manage feedback.


The best way to understand what a company need is simple. There is no shortcut. Even if the product manager can hypothesize what the customer needs, and why they buy the product, product teams have to ask the customer, in the end, to confirm the idea or counter it.

Simply put, the wrong marketing message targets the bad segment and is being spoken in inappropriate language. The company can also outsource its information collection. However, the product manager can manage it, survey his website, and get immediate feedback.

Customer Feedback
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